Skip advert
Advertisement

Audi virtual dashboard previews 2017 A8 interior design

Audi confirms next-generation dashboard concept to debut in next year's flagship, using haptic feedback technology

We first saw Audi's interior design future at the 2016 Consumer Electronics Show, but now the brand has  revealed further details of its next-gen 'virtual dashboard'.

The interior design builds on the existing virtual cockpit tech, instead using three separate screens split across the central dash, lower dash and instruments. The screens are super thin, curved to reduce glare and use organic OLED technology, which is only just making its way into cars.

Audi's electronics guru Andreas Lamprecht confirmed to Auto Express that elements of the virtual dashboard will be "be found in our cars in the next 12 months". When asked if the new A8 will be the first to receive it, he said "the technology will start in our big cars and work down through the range". The next-gen A8 is expected to launch in the second half of 2017.

Advertisement - Article continues below

The cleaner and sharper OLED screen tech, however, will launch at a later date as Audi engineers are still working on reducing heat levels and improving longevity. But the central touchscreens, which control all of the car's functions, will use new 'haptic feedback' on existing LED tech.

When a user presses a digital button on the screen they will hear a clicking sound and feel it through the tips of their fingers. Similarly, temperature sliders on the lower climate control screen give a physical feedback as you toggle them up and down. It's designed to be much easier to use on the move than a standard touchscreen.

The central screen also allows you to select a function and quickly swipe it across to the virtual cockpit instruments. As the system is updated, it will be able to learn a user's typical route and habits while driving, and prioritise information that is relevant to your journey.

The example given was that the system knows the user always phones his wife, stops at a particular fuel station and listens to a particular radio station, so the system is already set up to offer these as a default choice on the move.

Ricky Hudi, Audi’s vice president for electronic development, told us at the 2016 CES show: “We are developing our successful Audi virtual cockpit into the Audi virtual dashboard and creating an entirely new world of experience for our customers. In the future, the entire system will get to know the customer and their habits and preferences, then proactively support them.”

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

Shanghai Motor Show 2025: what all the big car brands are up to
Shanghai Motor Show 2025 - header

Shanghai Motor Show 2025: what all the big car brands are up to

The Shanghai Auto Show is now an established part of the automotive calendar – we’ve got a full list of show debuts
News
25 Mar 2025
Supersized Audi Q9 ready to crash the Mercedes GLS and BMW X7's party
New Audi Q9 - front tracking

Supersized Audi Q9 ready to crash the Mercedes GLS and BMW X7's party

Audi’s largest SUV yet will offer lots of room for seven, but will be focused on North American and Chinese markets
News
20 Mar 2025
Vorsprung durch Technik is back! future Audis to have hi-tech ethos at their core
Audi Grandsphere concept - side static

Vorsprung durch Technik is back! future Audis to have hi-tech ethos at their core

Audi is looking to recreate the Vorsprung Durch Technik era when it let the car world on tech and quality
Features
19 Mar 2025
What is Audi Sport? Past, present, future and greatest cars
What is Audi Sport - header

What is Audi Sport? Past, present, future and greatest cars

Audi Sport is the brand that put the Technik into Vorsprung and the four-wheel drive into rallying
Features
17 Mar 2025

Most Popular

Car Deal of the Day: BYD Seal – signed, sealed and delivered for less than £305 a month
BYD Seal - front cornering

Car Deal of the Day: BYD Seal – signed, sealed and delivered for less than £305 a month

The BYD Seal is a Tesla Model 3 rival, and a very good one at that. It’s our Deal of the Day for 31 March
News
31 Mar 2025
Car Deal of the Day: Only £245 per month for the 60mpg Renault Rafale coupé-SUV
Renault Rafale - front cornering

Car Deal of the Day: Only £245 per month for the 60mpg Renault Rafale coupé-SUV

Sleekly styled SUV comes with hybrid power and a competitive monthly price in our Deal of the Day for 29 March
News
29 Mar 2025
Car Deal of the Day: Hybrid-powered Peugeot 3008 for £208 per month
Peugeot 3008 Hybrid - front tracking

Car Deal of the Day: Hybrid-powered Peugeot 3008 for £208 per month

Peugeot’s sharply styled and hybrid-powered family car can be leased for as little as £208 per month in this deal
News
30 Mar 2025