Skip advert
Advertisement

VW boss ‘optimistic’ of US recovery under Donald Trump presidency

With Donald Trump poised to become US president, VW bosses are confident that their US recovery plans will stay on track

Herbert Diess and John McIlroy

Volkswagen boss Herbert Diess says he remains “optimistic” about the firm’s prospects for recovery in a United States market shaken up by the surprise presidential election victory for Donald Trump.

VW employs several thousand staff at facilities in the United States - although its fortunes in that country’s car market have suffered badly in the 14 months since the Dieselgate scandal. It also has manufacturing plants in Mexico - a country whose labour costs were attacked by Trump during the often-bitter election campaign against Hillary Clinton. Bringing manufacturing jobs outsourced to countries like Mexico and China back to the US was a common theme of Trump’s pre-election rhetoric.

Advertisement - Article continues below

Latest on the VW emissions scandal

Speaking at the launch of the facelifted Golf in VW’s Wolfsburg headquarters, the brand’s boss Herbert Diess said he had been “surprised” at the result but that he remains positive. “I had another prediction, so it was not the result I was expecting when I went to bed,” he said. “It was a bit of a surprise to wake up and see what has happened. 

VW ID concept revealed

“The first comments from Mr Trump have two potential interpretations, but the majority of people seem to be saying that his plans might boost the American economy. That would be favourable for us, because we are restarting in the United States. So I see it optimistically.”

VW recently launched a large SUV called the Atlas that has been designed and costed specifically for American customers. It will build the new vehicle alongside other US-specific models at its plant in Chattanooga.

What do you think Trump will do for the US car industry once he takes up office in the White House? Let us know in the comments...

Skip advert
Advertisement
Editor-at-large

John started journalism reporting on motorsport – specifically rallying, which he had followed avidly since he was a boy. After a stint as editor of weekly motorsport bible Autosport, he moved across to testing road cars. He’s now been reviewing cars and writing news stories about them for almost 20 years.

Skip advert
Advertisement

Recommended

Volkswagen was the UK’s most popular car brand in 2024, while MG outsold Vauxhall
Volkswagen factory building

Volkswagen was the UK’s most popular car brand in 2024, while MG outsold Vauxhall

New data also reveals that Jeep’s sales figures almost tripled in 2024, however sister brand DS sold less than half as many cars as it did the previou…
News
6 Jan 2025
Best new cars coming soon: all the big new car launches due in 2025, 2026 and beyond
Best new cars coming soon - header image

Best new cars coming soon: all the big new car launches due in 2025, 2026 and beyond

These are the biggest and most important new cars headed our way, from brands including Audi, BMW, Dacia, Ferrari, Ford, Skoda and more
Best cars & vans
1 Jan 2025
Volkswagen Tiguan and T-Cross ranges grow as Black Editions introduced
Volkswagen Tiguan Black Edition - front 3/4

Volkswagen Tiguan and T-Cross ranges grow as Black Editions introduced

Now eight models in the Volkswagen line-up can be had in Black Edition guise
News
9 Dec 2024
Best cars with games tested: the current state of the in-car gaming art
Auto Express editor Paul Barker playing video games in a Tesla

Best cars with games tested: the current state of the in-car gaming art

In-car entertainment has come a long way in recent years...
Features
4 Dec 2024

Most Popular

New Dacia Bigster embarrasses Nissan Qashqai as prices start from under £25,000
Dacia Bigster - reveal front

New Dacia Bigster embarrasses Nissan Qashqai as prices start from under £25,000

The Dacia Duster’s big brother is available to pre-order now, and is due to go on sale in March
News
15 Jan 2025
Long-awaited Renault 5 finally available to order from £22,995
Renault 5 - full width front

Long-awaited Renault 5 finally available to order from £22,995

Only those with a special R Pass can order their R5 until 29 January, at which point it’ll be available for everyone
News
15 Jan 2025
New Kia Ceed K4 GT-Line Turbo 2025 review: family hatch is bigger and bolder than ever
Kia Ceed - front tracking

New Kia Ceed K4 GT-Line Turbo 2025 review: family hatch is bigger and bolder than ever

The Kia K4 will eventually become the new Ceed in the UK, and it’s taking a big step upmarket
Road tests
16 Jan 2025