Skip advert
Advertisement

Confirmed: Polestar separates from Volvo Cars

Polestar has officially separated from parent company Volvo, confirming the news via a post on social media

Polestar has officially parted ways from parent company Volvo, confirming the news via a picture posted on Instagram. The message simply said 'The End', with no other information to accompany it. It comes just months after Auto Express exclusively revealed the brand would be going it alone with its own range of electric performance cars. We can expect to see the first standalone Polestar model later this year.

Advertisement - Article continues below

According to a senior source inside Geely (Volvo and Polestar’s parent company) the manufacturer wants to create a line-up of brands to take on the VW Group. Volvo’s senior vice president of design, Thomas Ingenlath, will head the re-born Polestar brand alongside Jonathon Goodman, Senior Vice President of Corporate Communication.

Volvo Polestar everything you need to know

With Volvo cementing its position rivalling premium brands, Geely wants Polestar to take a sportier role within its group. It wants to replicate what Mercedes’ has done in producing its own bespoke AMG cars as well as modified Mercedes-AMG models.

Polestar Instagram

Credit: PolestarCars on Instagram

Thomas Ingenlath, former Senior Vice President Design at Volvo, now Chief Executive Officer at Polestar, said previously: “I am really excited to take up the challenge of establishing this exciting brand, developing a fabulous portfolio of bespoke products and channelling the passion we have throughout the Polestar team. The next chapter in Polestar’s history is just beginning.” 

Volvo’s new SPA (Scalable Product Architecture) and CMA (Compact Modular Architecture) platform technology will be used for a new generation of hot Polestars with an electric, SPA-based car likely to break cover first, some time this year. The SPA platform underpins the Volvo XC60 and XC90 SUVs as well as the V90 estate and S90 saloon models.

Polestar will continue to design and deliver performance enhancements for existing Volvo cars, while Polestar is set to become the global face of Geely’s motorsport efforts – the company currently prepares and runs Volvo Polestar models under the Polestar Cyan Racing brand.

With Polestar focussing on electric cars, that’s bound to start rumours of a Geely Polestar involvement in Formula E, which Volvo CEO Håkan Samuelsson has hinted at in the past.

What do you think of the ambitious plans for Polestar’s future? Let us know in the comments…

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

Polestar backs the traditional car dealer network, rejecting agency sales
Polestar showroom

Polestar backs the traditional car dealer network, rejecting agency sales

Polestar is turning its back on stores and shopping centres, and will build dealer network alongside Volvo
News
21 Jan 2025
New Polestar 7: fresh detail on the Tesla Model Y challenger
Polestar 1 close up of the grill and badge

New Polestar 7: fresh detail on the Tesla Model Y challenger

EV brand will move to a single platform architecture to reduce costs and boost profits; 2025 will be “strongest year in Polestar history”
News
21 Jan 2025
Best cars with games tested: the current state of the in-car gaming art
Auto Express editor Paul Barker playing video games in a Tesla

Best cars with games tested: the current state of the in-car gaming art

In-car entertainment has come a long way in recent years...
Features
4 Dec 2024
Goodwood Festival of Speed 2024: new cars and highlights
Goodwood Festival of Speed 2024 - MG sculpture

Goodwood Festival of Speed 2024: new cars and highlights

2024’s Goodwood Festival of Speed was a celebration of over 130 years of engine tech, but it also looked well into the future
News
17 Jul 2024

Most Popular

Toyota Land Cruiser review
Toyota Land Cruiser - main image

Toyota Land Cruiser review

The latest Toyota Land Cruiser is more sophisticated, stylish, and tech-laden, but gives up none of its predecessor’s capability
In-depth reviews
20 Jan 2025
EV discounts: are they a short-term solution with long-term problems?
Vauxhall Corsa Electric front corner driving

EV discounts: are they a short-term solution with long-term problems?

Optimistic residual value projections for EVs have left vehicle leasing firms “millions and millions” out of pocket
News
18 Jan 2025
Car brands with the most recalls: BMW tops the UK recall chart in 2024
BMW 530e - front cornering

Car brands with the most recalls: BMW tops the UK recall chart in 2024

Did you receive a letter alerting you to a potentially dangerous car fault? Here are the car brands that sent the most out
News
17 Jan 2025