Skip advert
Advertisement

“Paris reflects the changing face of the car market”

Deputy editor John McIlroy talks about the big car manufacturers missing from the Paris Motor Show and the reasons why...

Opinion bmw 3 series opinion

New cars don’t get much bigger than an all-new BMW 3 Series – and Munich’s latest compact executive saloon is the undoubted star of the Paris Motor Show, which started this week.

But there was a very different feel to Europe’s ‘autumn show’, which alternates each year with Frankfurt. Although the halls are still full of fresh metal, several key brands chose to stay away; you’d have to go back a long time to find an event like this with no Volkswagen, Fiat, Nissan or Volvo. And they are just some of the names missing from the halls in the French capital. 

Advertisement - Article continues below

Latest from the Paris Motor Show

There are many reasons behind this – not least current model cycles and, in some cases, a determination to keep their powder dry until new (electrified) vehicles are ready for us all to see. 

However, the overriding fact is that car manufacturers have realised that there are lots of different ways to get their message to buyers. The traditional motor show remains one of them – but it’s easier for new models to get lost in the general noise when there are dozens of other fresh arrivals vying for attention. 

So more and more car brands are going to use social media, live video streaming, or their own standalone event, in a bid to make their new products the centre of attention.

The new-car market has never felt more volatile, unpredictable, fast-changing and dynamic, then – and the absentees from Paris reflect that. But the thing to remember is that regardless of how car manufacturers choose to release the latest models, Auto Express will be there to make sure you get exactly the right level of analysis and detail on them.

Are you sad to see the importance of motor shows diminishing? Let us know in the comments below...

Skip advert
Advertisement
Editor-at-large

John started journalism reporting on motorsport – specifically rallying, which he had followed avidly since he was a boy. After a stint as editor of weekly motorsport bible Autosport, he moved across to testing road cars. He’s now been reviewing cars and writing news stories about them for almost 20 years.

Skip advert
Advertisement

Recommended

Alfa Romeo Junior Ibrida Q4 set to add all-wheel drive to hybrid version
Alfa Romeo Junior on display at Paris Motor Show - front static

Alfa Romeo Junior Ibrida Q4 set to add all-wheel drive to hybrid version

New crossover will have two electric motors and offer “excellent traction” for winter
News
20 Dec 2024
First look at new BMW M3 electric super-saloon arriving in 2027
BMW electric M3 prototype - front 3/4

First look at new BMW M3 electric super-saloon arriving in 2027

The all-electric super-saloon could be called the iM3, based on a recent trademark filing
News
12 Dec 2024
Citroen C4 and e-C4 get 2025 facelifts and a major price cut of £5,600
Citroen e-C4 in Paris - front 3/4

Citroen C4 and e-C4 get 2025 facelifts and a major price cut of £5,600

The C4, e-C4 and C4 X have been given a comprehensive makeover in line with Citroen’s new design language
News
6 Dec 2024
Best cars with games tested: the current state of the in-car gaming art
Auto Express editor Paul Barker playing video games in a Tesla

Best cars with games tested: the current state of the in-car gaming art

In-car entertainment has come a long way in recent years...
Features
4 Dec 2024

Most Popular

Driver whose towbar voided his insurance wins payout
Towbar

Driver whose towbar voided his insurance wins payout

Allianz tells Auto Express it was ‘right in principle’, but has agreed to cover the claim in full
News
20 Dec 2024
Car Deal of the Day: Vauxhall Grandland is simply stunning value at £145 a month
Vauxhall Grandland - main image

Car Deal of the Day: Vauxhall Grandland is simply stunning value at £145 a month

The outgoing Vauxhall Grandland is fine transport for all the family. It’s our Deal of the Day for 18 December
News
18 Dec 2024
New BMW 330e 2024 review: one of the best plug-in company cars you can buy
BMW 330e - front tracking

New BMW 330e 2024 review: one of the best plug-in company cars you can buy

The facelifted BMW 330e PHEV is a top business choice
Road tests
18 Dec 2024