Skip advert
Advertisement

New transparent BMW logo arrives

The BMW Concept i4 featured a new transparent logo design, marking the most radical change to the company’s branding in 100 years

The all-electric BMW Concept i4 has previewed the German firm’s updated transparent logo design, marking the most radical revision to the company’s branding for a century.

BMW’s updated logo is currently only being used on internal communications, but it will be gradually rolled-out on customer facing products (such as international trade fair branding and online communications) between now and 31 May 2020.

The current BMW roundel will continue to feature on the bonnet of the company’s vehicles, while BMW tests the public response to the update. BMW’s handy infographic shows how the famous logo has evolved since 1917.

Advertisement - Article continues below

BMW hopes its new badge will find particular use online. Jens Thiemer, Senior Vice President for Customer and Brand BMW said: “Our new brand design is geared to the challenges and opportunities of digitalization for brands. With visual restraint and graphic flexibility, we are equipping ourselves for the vast variety of touch points in communication at which BMW will be present, online and offline, in the future.”

Finally, BMW says its new logo design reflects its updated customer-centred brand identity. Unlike the outgoing logo, which was embossed and 3D, this pared back, two-dimensional replacement supposedly “conveys openness and clarity.” We’re still unsure how such depth in meaning can be pulled from a simple roundel – but it’s a nice sentiment regardless.

What do you make of BMW’s updated logo? Let us know in the comments section below… 

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

2025 BMW iX3 previewed in official prototype guise
BMW iX3 front end in camouflage

2025 BMW iX3 previewed in official prototype guise

This is our first official image of BMW’s Neue Klasse generation
News
20 Nov 2024
Best new cars coming soon: all the big new car launches due in 2024, 2025 and beyond
Best new cars coming soon - header image

Best new cars coming soon: all the big new car launches due in 2024, 2025 and beyond

These are the biggest and most important new cars headed our way, from brands including Audi, BMW, Dacia, Ferrari, Ford, Skoda and more
Best cars & vans
6 Nov 2024
New powertrains now available for BMW 1 Series, 5 Series Touring in MY2025 update
BMW 1 Series 2024 facelift - front tracking

New powertrains now available for BMW 1 Series, 5 Series Touring in MY2025 update

Mid-spec all-wheel drive 123 xDrive, plus 520 and M550e Tourings join the range, adding new ICE-powered options
News
30 Oct 2024
Best BMW cars - our favourite models from the Bavarian brand
Greatest BMWs - header image

Best BMW cars - our favourite models from the Bavarian brand

We pick our top cars from from the BMW stable over the years
Best cars & vans
23 Oct 2024

Most Popular

New cars that plummet in value can make brilliant used buys
Opinion - Vauxhall Corsa-e

New cars that plummet in value can make brilliant used buys

Editor Paul Barker takes a closer look at our 2024 Used Car Awards
Opinion
20 Nov 2024
Best used cars to buy 2024
Best used cars 2024

Best used cars to buy 2024

From city cars to large SUVs, here’s our annual pick of the star performers that’ll save you thousands when you buy them used instead of new
Best cars & vans
22 Nov 2024
Jaguar concept car teased further in new image
2024 Jaguar badge teaser image

Jaguar concept car teased further in new image

The all-electric concept promises to have bold styling and showcases polarising new logo
News
22 Nov 2024