Skip advert
Advertisement

'The Japanese have finally found their design mojo again'

The Tokyo Motor Show showcased how much Japanese car design has made a comeback, says editor-in-chief Steve Fowler

OPINION Mitsubishi

The Tokyo Motor Show has always been the time when the Japanese car makers come to town with some of their weirdest and wackiest concepts, most of which are destined never to see the light of day.

But this year’s show was different, due to the fact that many of the designs we saw actually have production intent. Japanese car manufacturers, it seems, are showing more confidence in Japanese design.

Advertisement - Article continues below

• Concept cars: the greatest concept car designs of all time

So I tip my hat to Toyota, who seemed determined to announce itself in Tokyo as a mobility solution provider rather than a car company. But the cars it did show – and those in showrooms already – have an increasing sense of style that we wouldn’t have expected just a few years ago. 

Then there’s Mitsubishi, still slightly over-obsessed with chrome, but with what design chief Tsunehiro Kunimoto describes as “very aggressive design”, highlighted by the Mi-Tech concept. It’s one of the stars of the Tokyo show and previews a new ASX small SUV. Whether you like the bluff-fronted looks of the Mitsubishis we’ll see in the future is up to you, but we can guarantee they’ll look like nothing else.

Lexus’ LF-30 concept won’t make production, but it highlights a level of design making the brand ever-more attractive to buyers. And Nissan’s Ariya EV is another great-looking car that’ll be in showrooms in a couple of years.

Mazda had a stand full of some of the most beautiful cars you can get from any brand this side of Aston Martin. The clever MX-30 EV is another to add to the list.

And Suzuki showed its Waku SPO concept, with a look that one designer told me could make it onto production cars. Imagine a Suzuki Swift looking like that!

Sadly Honda didn’t get the memo. The new Jazz does what a Jazz needs to do, but boy does it look dull – especially sat next to the fabulous Honda e. What a shame a little of that car didn’t rub off on the new Jazz.

Do you agree with Steve? Let us know your thoughts in the comments below...

Skip advert
Advertisement

Steve Fowler has previously edited Auto Express, Carbuyer, DrivingElectric, What Car?, Autocar and What Hi-Fi? and has been writing about cars for the best part of 30 years. 

Find a car with the experts

Skip advert
Advertisement

Most Popular

Hot hatch fans rejoice! A new Peugeot 208 GTi is officially on the way
Peugeot 208 GTi render - front 3/4

Hot hatch fans rejoice! A new Peugeot 208 GTi is officially on the way

The GTi badge is coming back, and sooner than we might have imagined!
News
28 Mar 2025
MGS5 EV review
MGS5 EV - main image

MGS5 EV review

MG’s conservatively styled B-segment SUV delivers on most counts, but it lacks a bit of flair
In-depth reviews
25 Mar 2025
Car Deal of the Day: fire-breathing Volkswagen Golf R for a very friendly price
Volkswagen Golf R - full froint

Car Deal of the Day: fire-breathing Volkswagen Golf R for a very friendly price

It’s the mother of all Golfs but it isn’t as expensive as you might think. It’s our Deal of the Day for 27 March
News
27 Mar 2025