Skip advert
Advertisement

Ford S-MAX Vignale concept revealed

Ford S-MAX concept gets an ultra-luxurious Vignale makeover, and you’ll be able to buy one next year

BMW beware, Ford is moving deep into premium territory with its new Vignale sub-brand. We were first introduced to the idea of an ultra-luxurious Ford with the Mondeo Vignale concept last year, and now Ford has given the same upmarket makeover to the new Ford S-MAX.

Although the new S-MAX doesn’t actually go on sale until early 2015, Ford has confirmed that Vignale version of the new Mondeo and S-MAX will go on sale in 2015 offering Ford customers a whole new level of customer service, along with upgraded exterior and interior detailing.

Advertisement - Article continues below

Revealed at the Salone del Mobile, the world’s biggest furniture design show, in Milan this week, the S-MAX Vignale Concept is identified on the outside by 21-inch alloy wheels, chrome mirror caps and the same hexagonal grille mesh as the Mondeo Vignale. A unique Milano Grigio paint colou, as well as dark rose grey detailing around the exhausts complete the exterior.

Ford-S-MAX-Vignale-concept-interior

On the inside the cabin is swathed in dark leather, stitched into a quilted pattern on all the seats, and extended right across the dashboard and instrument panel. Also included are tablet docking stations for rear passengers, while a specially designed Vignale travel bag is now available.

Ford claims its motivation for launching the Vignale brand is the fact that half of all its large cars are sold in top-spec trim. It says over ten per cent of customers want an even higher level of specification, too, a void Vignale is designed to fill.

Customer experience will be top of the agenda, with every Vignale customer receiving assigned a personal ‘relationship manager’ and for any servicing or repairs the car will be collected and delivered to the customer’s house. Selected dealerships throughout Europe will feature Vignale lounges too – the design of which was previewed on Ford’s Salone del Mobile show stand.

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

Best tow cars to buy 2025
Best tow cars to buy 2025 - header

Best tow cars to buy 2025

There’s more to towing a car than just hitching up a caravan. Check out these tow car stars to pick what’s right for you
Best cars & vans
20 Sep 2024
Best used MPVs and people carriers 2024
Best used MPVs - header image

Best used MPVs and people carriers 2024

If you’ve got a growing family to ferry around, the best used MPVs and people carriers will do just that for a bargain price
Best cars & vans
15 Jan 2024

Most Popular

A £10k electric car with a 100-mile range would surely be a sales success
Opinion - cheap EV

A £10k electric car with a 100-mile range would surely be a sales success

Mike Rutherford thinks there would be demand for an electric car with a modest 100-mile range if it only cost £10k
Opinion
17 Nov 2024
New cars that plummet in value can make brilliant used buys
Opinion - Vauxhall Corsa-e

New cars that plummet in value can make brilliant used buys

Editor Paul Barker takes a closer look at our 2024 Used Car Awards
Opinion
20 Nov 2024
New Jaguar logos unveiled as big concept reveal moves closer
New Jaguar logo 1

New Jaguar logos unveiled as big concept reveal moves closer

Jaguar has revealed its new logos and styling details ahead of its transition into a luxury EV brand
News
19 Nov 2024