Skip advert
Advertisement

Honda unveils Rugged Open Air Vehicle concept at SEMA

Honda raids the parts bin to build a one-off open-air pickup concept, the ROAV

Honda has unveiled the Rugged Open Air Vehicle at this year’s Las Vegas SEMA Show. Using parts from various existing models, the ROAV concept is based on the North American-market Honda Ridgeline pickup truck.

Described by Honda as “the ultimate open-air off-road adventure vehicle”, the pickup has been stripped of its bodywork in favour of an off-road buggy look inspired by the Honda Pioneer 1000 side-by-side utility vehicle.

Advertisement - Article continues below

Built on the platform of the Ridgeline, the ROAV gets Pioneer 1000 doors, a full roll cage, underbody protection, and off-road suspension and tyres. Inside, Honda has borrowed some seats from a Civic Type-R hot hatch, reskinning them with waterproof fabric, and added some chunky smartphone holders sitting on the otherwise empty dashboard.

While Honda has not announced what engine the ROAV uses, it’s more than likely that the 3.5-litre V6 from the donor Ridgeline remains in place.

Now here's our round-up of the best SUVs you can buy...

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

Best new cars coming soon: all the big new car launches due in 2025, 2026 and beyond
Best new cars coming soon - header image

Best new cars coming soon: all the big new car launches due in 2025, 2026 and beyond

These are the most important new cars headed our way, from brands including Audi, BMW, Dacia, Ferrari, Ford, Skoda and more
Best cars & vans
8 Apr 2025
Radical Honda 0 SUV prototype makes public debut, and you’ll never guess who was driving
Honda 0 SUV prototype being driven by Max Verstappen - front

Radical Honda 0 SUV prototype makes public debut, and you’ll never guess who was driving

The new electric SUV will be pivotal to Honda’s future, and is due to go into production next year
News
3 Apr 2025
New Honda Prelude fully revealed as iconic coupe prepares for return in 2026
New Honda Prelude - front 3/4

New Honda Prelude fully revealed as iconic coupe prepares for return in 2026

Sixth-generation Prelude will be the first car to get Honda’s new S Shift technology
News
3 Apr 2025
Best April Fools' Day jokes by car companies 2025
Best April Fools' day jokes 2025

Best April Fools' Day jokes by car companies 2025

We round up this year’s best car-related April Fools’ jokes, along with a few of the more famous japes from years gone by
Features
1 Apr 2025

Most Popular

Car finance firms losing "hundreds of millions” in EV depreciation want Govt support
Car and money

Car finance firms losing "hundreds of millions” in EV depreciation want Govt support

The BVRLA says the disparity in supply and demand for electric cars is resulting in weaker-than-expected residuals, which is costing firms millions
News
11 Apr 2025
New Aston Martin Vanquish 2025 review: a proper British bruiser
Aston Martin Vanquish - front tracking

New Aston Martin Vanquish 2025 review: a proper British bruiser

V12-powered cars are becoming rarer, but the Vanquish is one of the best you can buy
Road tests
11 Apr 2025
New Denza Z9GT 2025 review: super estate has BMW and Mercedes in its sights
 Denza Z9GT - front tracking

New Denza Z9GT 2025 review: super estate has BMW and Mercedes in its sights

The new Denza Z9GT hybrid estate is on the way to the UK. Should BMW, Mercedes and even Porsche be worried?
Road tests
11 Apr 2025