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Hyundai Insteroid concept officially teased with Pac-Man ghosts

Funky Hyundai concept car is a crazy hot Inster coming to the Seoul Mobility Show

Hyundai has issued a much more revealing set of teaser images of a wacky concept car that’ll be revealed in full at the Seoul Mobility Show in early April. The Insteroid, as it will be called, is a rally-raid-inspired take on the cute Inster EV, full of aggressive design elements and funky detailing. 

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The car is designed as a ‘dream reinterpretation’ of the Inster, and its name combines the production car’s name with Steroid; many of its unique design elements take inspiration from the gaming world. 

These include hugely widened wheelarches, 21-inch wheels, a huge rear spoiler and rear diffuser, plus the integration of Hyundai’s now trademark ‘pixel’ lighting elements. However, one of the more interesting elements is the introduction of a cute little graphic that looks to take inspiration from the Pac-Man Ghost. 

The graphics are found on various elements around the car, including on the high-mounted bright orange rear wing, on the window glass black-out zones, and other locations around the cabin. 

Hyundai Insteroid concept - rear 3/4

The most substantive detail in terms of the car’s focus is probably a racing car-like steering wheel that shows various controls including a Boost button and track modes. Given Hyundai’s association with high-performance EVs like the Ioniq 5 N and the incoming Ioniq 6 N, this suggests that this concept will be all-electric as well. 

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Senior staff writer

Senior staff writer at Auto Express, Jordan joined the team after six years at evo magazine where he specialised in news and reviews of cars at the high performance end of the car market. 

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