Skip advert
Advertisement

New Kia Ceed prices and specs: on sale now from £18,295

The new Kia Ceed has been unveiled, alongside full details and specs for the new VW Golf rival

Opinion: Goodbye Kia cee’d, hello Kia Ceed

Someone, somewhere probably earned a lot of money telling Kia that it should stick an apostrophe before the ‘d’ in the name of its cee’d hatchback. Although ‘earned’ might be too strong a word.

In one fell swoop, Kia rubbished hundreds of years of punctuation tradition and made life slightly, but unnecessarily, more difficult for anyone who ever had to write or type the name of its family car. Next to the apostrophe, the lower case ‘c’ was a minor inconvenience but neither added to the cee’d’s basic likability count.

Advertisement - Article continues below

That was 2006 and with the marketing guru or ‘brandsmith’ responsible having long since spent their sizeable fee on boutique hotels, limited edition trainers and avocados, Kia has seen sense. On the latest, all-new Kia Ceed, the apostrophe is gone and the C is a capital. Why? Speaking to Auto Express, Kia’s marketing boss Arthur Martins said, it was because it makes the car easier to search for and find on Google!  

That’s the world we’re living in folks; the marketing department giveth and the Search Engine Optimisation team taketh away. Whatever the thinking behind the move, we’re almost convinced it’s a good one. Almost, because having spent over a decade getting used to typing cee’d, we now need to forget everything we thought we knew.

So, if we’ve learned anything from the golden era of the Kia cee’d 5-door family hatchback and its rogue apostrophe, it’s probably that motoring journalists love to complain about something. And that you should never, ever mention the pro_cee’d 3-door.

What do you think about the new Kia Ceed? And can it take on the very best in the hatchback sector? Let us know what you think below!

Skip advert
Advertisement
Deputy editor

Richard has been part of the team for over a decade. During this time he has covered a huge amount of news and reviews for Auto Express, as well as being the face of Carbuyer and DrivingElectric on Youtube. In his current role as deputy editor, he is now responsible for keeping our content flowing and managing our team of talented writers.

Skip advert
Advertisement

Recommended

Best used hatchbacks to buy now
Best used hatchbacks - header image

Best used hatchbacks to buy now

Hatchbacks offer great practicality, low running costs and comfort – these are the best used hatchbacks on the market
Best cars & vans
21 Nov 2024
New Renault 5 is one of the cheapest EVs in the UK
Renault 5 Geneva - front

New Renault 5 is one of the cheapest EVs in the UK

The Renault 5 starts from just under £23k and will be available to order from January next year
News
19 Nov 2024
New Kia Ceed spied with futuristic look as launch approaches
Kia Ceed spyshots 1

New Kia Ceed spied with futuristic look as launch approaches

Kia’s next-generation family hatchback will feature fresh styling and lots of tech
News
25 Jul 2024
The death of the Geneva Motor Show can't be considered as progress
Opinion - Geneva Motor Show

The death of the Geneva Motor Show can't be considered as progress

Mike Rutherford laments the demise of the iconic Geneva Motor Show
Opinion
16 Jun 2024

Most Popular

New cars that plummet in value can make brilliant used buys
Opinion - Vauxhall Corsa-e

New cars that plummet in value can make brilliant used buys

Editor Paul Barker takes a closer look at our 2024 Used Car Awards
Opinion
20 Nov 2024
Best used cars to buy 2024
Best used cars 2024

Best used cars to buy 2024

From city cars to large SUVs, here’s our annual pick of the star performers that’ll save you thousands when you buy them used instead of new
Best cars & vans
22 Nov 2024
New Jaguar logos unveiled as big concept reveal moves closer
New Jaguar logo 1

New Jaguar logos unveiled as big concept reveal moves closer

Jaguar has revealed its new logos and styling details ahead of its transition into a luxury EV brand
News
19 Nov 2024