Why is our tyre safer?

• The number one aim of our campaign – a Best Before date – is clearly visible on the sidewall of the Super Safe tyre, alongside a Made On marking. As our exclusive survey revealed, 88 per cent of drivers are baffled by the fiddly four-figure stamp currently used to spell out the date of manufacture. Our simple version leaves no margin for error, so motorists can monitor their rubber far more easily.

• It also features a unique UV indicator – which would change colour in the same way as a traffic light as it ages. Exposure to ultra-violet light is a major contributor to tyre wear. So, as the rubber sits out in the sun, the indicator’s different shades would become visible, giving a warning if it’s getting too old.

• We looked into adding further safety features, such as different-coloured layers of rubber that show how much tread your tyres have remaining.

Details

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