Tyre Wars - An Auto Express Safety Campaign
Auto Express has taken the wraps off its very own Super Safe rubber, in the latest instalment of our Tyre Wars campaign.
Designed to our specifications with the help of Continental, our cover boasts clear Best Before dates, to make it easier to monitor for signs of ageing and wear and tear, and could help cut the 1,000 deaths and injuries caused by dodgy rubber each year.
So why do tyres need Best Before dates?
What does the industry think about it?
OUR AIMS
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1. RAISE AWARENESS
A tyre’s age can affect its performance
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2. INTRODUCE TYRE ‘BEST BEFORE’ DATES
So drivers know when they need replacing
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3. CUT TYRE-RELATED ROAD ACCIDENTS
Dodgy rubber caused over 1,000 deaths and serious injuries in 2007